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Efficient and productive

Content Management:
Efficient and Productive Thinking

Efficient content management is essential for consistent brand communication across language barriers. With Magnolia as a CMS, international websites can be managed in a flexible and structured way. Features such as Pick & Pull, Semi-Structured Apps, Layout & Styles, Content Translation and Live Copy ensure smooth processes, simplify translations and increase efficiency. As an experienced Magnolia agency, Lemonize helps companies take advantage of these strengths.

May 24, 2025
Efficient and productive

Anyone who has ever been in the middle of a website relaunch knows that translations, page structures, and regional adaptations can quickly become confusing. Especially when multiple countries and languages are involved. This is where we at Lemonize come in. As a certified Magnolia agency, we know the typical stumbling blocks of international web projects and offer solutions that bring order to your website. The heart of our work is the powerful CMS Magnolia. Magnolia is a platform made for complex requirements.

We understand the challenges associated with website relaunches and managing multilingual and multi-site websites. Our content management solutions are specifically designed to support marketing teams and website editors who need to efficiently manage international websites. We offer SEO-optimized tools that simplify the content maintenance process, ensure consistency across different markets and integrate multilingualism effortlessly. Discover how Lemonize can help you optimize your website relaunch by simplifying content translation, synchronizing global content and efficiently scaling your marketing strategy.

Technology Meets Usability: Website Relaunch with Innovation and Flexibility

Our approach to website re-launch combines innovative technologies and easy-to-use solutions designed specifically for the needs of marketing teams and global websites. With a structured content management approach and the integration of semi-structured content applications, we streamline content creation and enable flexible and scalable management of multi-site websites. Our tools enable you to automatically translate content, keep your global pages consistent with live copy, and efficiently integrate dynamic content with teasers. All of this ensures a smooth website relaunch that is SEO-friendly and multilingual optimized.

Our Solutions for Content Management Optimization

Efficient content management requires intelligent solutions that minimize workload and ensure consistency across all channels. With our five core building blocks - Live Copy, Semi-Structured Apps, Teasering, Layout & Styles, and Content Translation - we enable flexible, scalable, and time-saving management of your content. These tools are specifically designed to reduce the workload of content editors and optimize content management processes.

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 LIVE COPY: KEEP CONTENT IN SYNC WITH NO EXTRA EFFORT

Running multiple websites with similar content often means duplicating maintenance efforts. Live Copy solves this problem and makes your content maintenance more efficient. You create a main page (master) once - and any changes to it can be automatically propagated to linked pages. This means your content is always up to date without you having to manually edit each page.

Intelligent controls give you the flexibility to decide what content stays in sync and what needs to be customized. Individual components can be decoupled from the master to provide global consistency with local flexibility. This not only saves time, but also ensures that your message remains consistent and professional across all markets.

With Live Copy, redundant steps are a thing of the past, ensuring a smooth website relaunch and efficient content processes for the long term.

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Live Copy
Benefits at a glance
Centralized control, global consistency
Changes to the master are automatically propagated to all linked pages, keeping content consistent worldwide.
Less manual effort
Eliminate duplicate maintenance of similar content across multiple pages, saving time and money.
Market-specific customization
Individual components can be decoupled from the master and edited individually without losing the global structure.
Faster rollouts & updates
New campaigns or product launches can be rolled out globally in seconds without having to customize each page individually.

SEMI-STRUCTURED APPLICATIONS: FLEXIBILITY MEETS EFFICIENT STRUCTURE

Not all content follows a rigid structure - but some order is essential to manage content efficiently. This is where our semi-structured applications come in: they combine the benefits of structured and unstructured content, allowing editors to work in a flexible yet organized manner.

Our semi-structured applications combine structure with flexibility: while the page template provides an organized foundation, editors can freely arrange content in sections. This keeps your content flexible, yet organized.

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Semi-Structured Apps
Benefits at a glance
Clear semantic mapping
Events are events, news is news, landing pages are landing pages - perfect for SEO.
Separate editor environment
Organize content without chaos.
Dynamic content
Modular, reusable, customizable.
Clean structure
No unnecessary branching within pages.

TEASERING WITH PICK & PULL: SMART LINKING, LESS EFFORT

A well-structured website relies on teasers to guide users to the right place. Teasers are small previews of content that lead to the full destination page with one click - with an image, headline, and summary already stored on the destination page.

Pick & Pull keeps your website up to date, efficient and user-friendly - without any extra effort.

Pick: Maintain once, update everywhere - changes on the landing page? All teasers are automatically updated. No double maintenance, no manual errors - simply efficient.

Pull: Dynamic content without rework - Instead of manually setting up teasers, the editor defines the source, number and filter (e.g. trending or sustainability). New content automatically appears in the teaser - no page rework required.

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Teasering with pick & pull
Benefits at a glance
No double maintenance
Content is taken directly from the target page.
Automatic updates
Changes to the target page will affect all teasers.
SEO-optimized
Clear structure for better findability.
Clean structure
No unnecessary branching within the pages.

LAYOUT & STYLES: FLEXIBLE DESIGN

Good web design means that content is not only well structured, but also visually appealing. Our solution gives editors maximum design freedom without having to worry about design rules or technical details.

Layout & Styles lets editors focus on what matters: content. The look? Always perfect!

Pre-defined layouts and styles allow editors to customize the appearance of a component with a few clicks - without the risk of inconsistent design. Layouts define the arrangement. Any combination works perfectly.

The style sets color accents: dark, gray, white, or a bold corporate color? The editor simply chooses from predefined options - no design mistakes.

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Layout & Styles
Benefits at a glance
Simple & efficient
Create content, select layout, done.
Error-proof
All styles & layouts are validated and consistent.
Maximum flexibility
Adjustments can be made at any time without changing the content.
Corporate design compliant
Consistent branding across all pages.

CONTENT TRANSLATION: MULTILINGUAL WEBSITES - SIMPLE & EFFICIENT

For corporate websites with multiple languages and markets, translation is often a major pain point-time consuming and expensive. Our content translation solution makes the process faster, easier, and more efficient.

With just a few clicks, each page and its subpages can be exported in the base language and added to a pre-completed Excel file.

Content Translation saves you time and money by automatically translating your website into any language.

Thanks to the optional connection to DeepL or similar tools, content can be pre-translated automatically. Navigation, images & alt-texts, contact information - everything is captured.

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Content Translation
Benefits at a glance
Quickly scale to multiple languages
You can access new markets with just a few clicks.
No manual copy and paste
Content is translated automatically, without any chaos resulting from copy-pasting.
Consistent & complete translations
All content, including navigation and alt text, is translated centrally.
Simple correction & checking
Translations can be conveniently edited and validated in Excel.

Conclusion: Successful Content Management with Magnolia and Lemonize

Efficient content management for international websites doesn't have to be complicated. With Magnolia and the right features, you can turn complex requirements into a streamlined, scalable workflow. Whether it is layout flexibility, translation processes or centralized content control - the right tools make the daily work of marketing teams noticeably easier and ensure consistent brand experiences worldwide. As an experienced Magnolia agency, Lemonize can help you realize this potential.

Want to learn more about our international websites?