Digital accessibility from 2025: What companies need to know now
According to the Federal Statistical Office, approximately 7.8 million people in Germany live with severe disabilities. However, the number of people encountering barriers online is significantly higher. Starting in June 2025, a new EU regulation on digital accessibility will come into effect, presenting companies with significant new challenges. But what does this mean in concrete terms?
WHAT IS DIGITAL ACCESSIBILITY?
Tim Berners-Lee, the founder of the World Wide Web, summed it up perfectly: “The power of the Web is in its universality. Access by everyone, regardless of disability, is an essential aspect.” This vision of an open, inclusive internet is more relevant than ever in today’s digital landscape.
Digital accessibility ensures that individuals with various impairments — whether due to age, disability, or temporary conditions — can access online content without obstacles. For businesses, adopting digital accessibility isn’t just about meeting regulations; it’s about offering a seamless, inclusive experience for all users, regardless of their abilities. It includes several key measures that simplify digital engagement for everyone, such as:
Visual impairments: Websites and digital content are designed to be compatible with screen readers, and users can adjust font sizes and contrasts to enhance readability.
Hearing impairments: Audio and video content is supplemented with captions or transcripts, ensuring that users with hearing impairments can fully comprehend the information.
Motor impairments: Websites and applications can be navigated using keyboard shortcuts or voice commands, making them accessible to users with limited mobility.
Cognitive impairments: A clear layout, simplified language, and intuitive navigation help individuals with cognitive disabilities easily navigate digital platforms.
By implementing these accessibility features, companies can not only comply with upcoming regulations but also improve user experience for a broader audience, ultimately enhancing brand reputation and boosting customer loyalty.
LEGAL REQUIREMENTS FOR DIGITAL ACCESSIBILITY
Starting on June 28, 2025, all businesses within the EU — both public and, to some extent, private sector companies — will be required to make their digital offerings accessible to everyone. This regulation is based on the EU Directive on the Accessibility of Websites and Mobile Applications, which is part of the European Accessibility Act (EAA).
In Germany, this will be implemented through the Barrier-Free Strengthening Act (BFSG). Businesses, such as e-commerce sites, must design their websites and mobile apps in a way that ensures they are accessible to as many people as possible, regardless of impairments. These requirements are based on the Web Content Accessibility Guidelines (WCAG 2.2), which serve as the standard for digital accessibility. Failure to comply can result in legal consequences, including warnings and potential sanctions.
The WCAG 2.2 guidelines are divided into three conformance levels: A (lowest), AA, and AAA (highest). The AA level is often considered the essential standard for accessibility and is typically the benchmark most companies aim to meet.
Not sure if your website or application is subject to these legal requirements? Seek legal advice! Consulting an expert will help you explore options and minimize risks. However, even without a legal obligation, digital accessibility is a smart investment. It enhances the user experience, broadens your reach, and improves search engine visibility. Make accessibility part of your project planning from the start.
Screenshot from Silktide. Platform: www.silktide.com – © Silktide Ltd.
WHY DIGITAL ACCESSIBILITY IS WORTHWHILE FOR EVERYONE
Digital accessibility benefits more than just individuals with disabilities. It is also crucial for older adults, whose abilities may be affected by age, as well as for individuals facing temporary challenges, such as poor internet connections or bright sunlight, that make it difficult to use digital content.
Businesses can benefit from digital accessibility in several key ways:
Expanded reach: Accessible digital offerings allow you to tap into a broader audience, significantly increasing your market potential.
Improved user experience: Clear structures and easily understandable content enhance the user experience, boosting satisfaction for all visitors.
Better search visibility: Accessible websites have a better chance of ranking higher on Google, improving your site's visibility in search results.
Legal compliance: Ensuring compliance with accessibility regulations minimizes the risk of legal issues and costly lawsuits.
Digital accessibility is no longer just a “nice-to-have” feature; it’s a necessity — both from an ethical and a business perspective. With the Accessibility Act (BFSG) set to take effect in 2025, companies are required to make their digital offerings accessible to everyone. Those who act early can gain a competitive advantage while also fulfilling their social responsibility. Now is the perfect time to integrate accessibility into your digital strategy.
Take the first step toward greater accessibility!
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